We are a home grown brand led by an enthusiastic sister duo on a mission.
Unapologetic started as an idea in our childhood study room.
It’s a dream we are striving to fulfil with the help of our growing unapologetic family. Along with creating iconic wardrobes we are working to spread a message. With every step in growth we are working towards social issues close to our heart.
We thank our unapologetic family for helping us to increase the impact we are striving to create..

For our head creators, Kesha and Bhoomi Sanghavi, Unapologetic is what they encourage their customers to be everyday.
With their background in design and business, combined with their eye for colour and appetite for fashion expression, they are able to create looks for the moods of everyday.
Their vision is to create a brand whose principles are grounded, yet caters to the global person.